Vintage Beermats 03

Vintage Beermats - SHSO - Something Happened Somewhere Once

Next item from our vintage beermat collection is this mind-bending Dali-esque masterpiece from Moussec, purveyors of fine British sparkling wine until being swept away in one of those stylistic overhauls that happens over the decades, this time the 80s. The name was a play on ‘mousseux’, a French term for any fizzy white wine inferior to Champagne.

Vintage Beermats - SHSO - Something Happened Somewhere Once

Never deterred by an opportunity to turn a negative into a positive, British booze makers not only made a seemingly classy brand from fairly derogatory term, they also apparently seemed to employ dream analysts to write their drip mats. Artistic pioneers, no less!

Vintage Beermats - SHSO - Something Happened Somewhere Once

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by Josefus Haze

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